Manchester Wine FestivalListing kit · organizers only

Listing kit

Everything needed to list the festival on Google, Facebook, calendars and the press. Each box has a copy button.

1. Google Search and Google Events

The site already carries Google’s event data (date, times, place, prices, the blind tasting and the speakeasy). Google lists the event from that. These steps tell Google to read it again.

  1. Open Search Console and pick the manchesterwinefestival.com property.
  2. Sitemaps (left menu): enter sitemap.xml and press Submit, even though it is already listed. That replaces the old 9/23 read. The new sitemap includes the press page.
  3. URL inspection (top search bar): paste https://manchesterwinefestival.com/, then Request indexing. Do the same for https://manchesterwinefestival.com/press/.
  4. Check the event: open the Rich Results Test for the homepage. It should find Events and FAQ with no errors.
  5. Wait a few days, then search “wine festival Vermont November” or “events near Manchester VT”.

Adding an event on the site: use the Event tab in the site admin (the Festival events list). Every active event there goes into Google’s data automatically, so there is nothing else to do.

2. Google Business Profile (Nature’s Market)

  1. Search Nature’s Market Manchester VT on Google while signed in as the owner. The edit panel appears above the results.
  2. Add update → Add event. Use the title, dates and text below, add a festival photo, and set the button to Buy with the ticket link.
  3. Ask the library to post the same on its own profile.
Event title
Manchester Wine Festival
Start / end
Saturday, November 7, 2026, 2:00 PM to 6:00 PM
Details (under 1,500 characters)
Taste before you buy: about 150 wines from renowned importers and producers, with local cheese, restaurant bites and small producers, at the Manchester Community Library. Order at the festival with 10% off 12 bottles and 15% off 24 or more, then pay and pick up at Nature's Market. Also: the Paper Bag Blind Tasting (limited seats) and the Secret Speakeasy Pour. Ticket sales support the Manchester Community Library, and guests vote on the local charity that receives the wine profits. 21+.
Button link

3. Facebook event

  1. On the Nature’s Market page: Create → Event → In person.
  2. Location: Manchester Community Library. Cover photo: the Facebook share image from the press page.
  3. Add Manchester Community Library and Orvis as co-hosts, so it shows on their pages too.
  4. Ticket URL: the link below.
Event name
Manchester Wine Festival 2026
Details
The Manchester Wine Festival returns to the Manchester Community Library on Saturday, November 7, from 2 to 6 p.m. Taste about 150 wines from renowned importers and producers before you buy, with local cheese, restaurant bites and small producers. Holiday cases: 10% off 12 bottles, 15% off 24 or more. Order at the festival, then pay and pick up at Nature's Market. Paper Bag Blind Tasting: every bottle poured from a brown paper bag. Guess the grape and the country, then see the label. $15, 30 seats. The Secret Speakeasy Pour: one rare bottle behind a secret door. Solve the wine riddle or find a hidden token to get in. Included. Where the money goes: ticket sales support the Manchester Community Library, and every dollar of wine profit goes to a local charity chosen by the guests on the day. Tickets: $20 early bird through October 4 (first 100), $30 in advance, $35 at the door. 21+ with ID. Run entirely by volunteers. Organized by Nature's Market.
Ticket URL

4. Community calendars

Most calendars ask for a short and a long description. Submit to: the Manchester Business Association (manchestervermont.com), the Bennington Area Chamber, Seven Days, the Manchester Journal and Bennington Banner, Vermont Public’s community calendar, Vermont Tourism (vermontvacation.com), AllEvents and Eventbrite (listing only, tickets stay on our site).

Basics
Manchester Wine Festival Saturday, November 7, 2026, 2:00 to 6:00 PM Manchester Community Library, 138 Cemetery Avenue, Manchester Center, VT 05255 Tickets $20 to $35, 21+ https://manchesterwinefestival.com/buy
Short (about 40 words)
Taste about 150 wines before you buy, with local cheese and restaurant bites, a paper bag blind tasting and a secret speakeasy pour. Up to 15% off holiday cases. Ticket sales support the library; wine profits go to a charity chosen by the guests.
Long (about 120 words)
The Manchester Wine Festival returns to the Manchester Community Library for an afternoon of "try before you buy" tasting. Sample about 150 wines from renowned importers and producers, alongside local cheesemakers, neighborhood restaurants and regional food producers. Order holiday wine at 10% off 12 bottles or 15% off 24 or more, then pay and pick up at Nature's Market. Book a seat at the Paper Bag Blind Tasting, or earn your way into the Secret Speakeasy Pour by solving a riddle or finding a hidden token. The festival is run entirely by volunteers: ticket sales support the library, and guests vote on the local charity that receives every dollar of wine profit. Early-bird tickets $20 through October 4. 21+.

5. Email to newspapers and radio

Send from your own email. One outlet per email reads better than a long BCC list.

Subject
Manchester Wine Festival returns Nov. 7: 150 wines, a blind tasting and a charity vote
Body
Hello, The Manchester Wine Festival returns to the Manchester Community Library on Saturday, November 7, from 2 to 6 p.m., and we would love to see it in your calendar or pages. It is a volunteer-run "try before you buy" afternoon: about 150 wines from importers including Rosenthal, Skurnik and Kermit Lynch, local cheese and restaurant bites, a paper bag blind tasting and a secret speakeasy pour. Ticket sales support the library, and guests vote on the day for the local charity that receives the wine profits. The full release, photos free to use, and ticket details are here: https://manchesterwinefestival.com/press/ Happy to arrange an interview or a visit on the day. Thank you, The Nature's Market team Festival organizer (802) 362-0033 [email protected]

6. Posts for our own pages

Instagram caption
Save the date: the Manchester Wine Festival is back. Saturday, November 7, 2 to 6 p.m., at the Manchester Community Library. 150 wines to taste before you buy. Local cheese. A paper bag blind tasting. A secret speakeasy behind a hidden door. Early-bird tickets $20 through October 4. Link in bio. #ManchesterVT #VermontWine #WineFestival #ShopLocal #VermontEvents
Early-bird reminder (for early October)
Last days for $20 early-bird tickets to the Manchester Wine Festival. They end October 4, or sooner if the first 100 sell. After that, $30. https://manchesterwinefestival.com/buy

7. Ask our friends to spread the word

A link from a friend’s own website counts for more in Google than anything on ours. Start with the library, Orvis and The Bank of Bennington: they have events or news pages, and Google trusts their sites. Send from your own email, one friend at a time.

Subject
A small favor for the Manchester Wine Festival
Email
Hello, Thank you for being a friend of the Manchester Wine Festival this year. You are listed with a link to your site on our friends page: https://manchesterwinefestival.com/supporters One small favor: would you help spread the word? Put a poster in the window, share a post, mention it to your customers, or add a link to your website. Every bit helps the library and the charity our guests vote for. Here is a line you can use as it is: Manchester Wine Festival, Saturday, November 7, 2 to 6 p.m., at the Manchester Community Library. Taste about 150 wines before you buy, with local food, a blind tasting and a secret speakeasy pour. Tickets and details: https://manchesterwinefestival.com This page makes each of those a one-minute job: print-ready posters and cards, a ready-made post, an email invitation for your customers, and a link to tap if you would rather we drop posters and cards off: https://manchesterwinefestival.com/press/link.html Our press page has photos, share images and ready-made posts for social media: https://manchesterwinefestival.com/press/ Thank you again, The Nature's Market team (802) 362-0033 [email protected]